re:vibe

retail brand identity and advertisement campaign

re:vibe is dedicated to providing fashion that feels good–for you & the earth. empowering you to be comfortable in your outfit & yourself. in a world of overconsumption & fast, poor quality production, re:vibe takes the time to create something meaningful with every stitch. brand identity was created alongside three other classmates, Grace bligh, ella rogge, and logan gray.

Overview

The audience of the brand is eco-conscious, driven individuals who seek quality clothing that matches their values. the brand mark is a nod to recycling and the fact that textiles stay on the earth for a long time, sometimes even forever. The leaf symbolizes growth from the cycle of clothing on this earth, which re:vibe has reclaimed. the colors chosen for the brandmark symbolize connection to nature and groundedness. The wordmark alludes to the luxurious feel of our brand while remaining approachable. the photography allures consumers with candid moments, capturing the comfort our clothes bring while emphasizing commitment to sustainability by using natural scenes.