typecon: condensed

conference brand identity, web advertisements, and social media

overview

Typecon is a type conference hosted by SOTA (the Society of Typographic Aficiendos), a non-profit organization dedicated to typography. Design advertising and collateral to promote the conference. The bold and minimal color helps the image stand out. The serif typeface appeals to the audience, and the thin contrasting typeface helps the viewers focus on the main image, while the highlighted text suggests importance.

Ads & social

Develop social media assets and advertisements used to promote the event. The original vertical image is applied to a social media post, a large leaderboard, a vertical rectangle, and a small rectangle ad. This process included using RGB web color space and preparing files for correct displays. Social media applications were created for the conference following the events’ photo treatment, color, and typographical guidelines for cohesion.